Industry Veteran Derek Threinen Joins D3D Cinema and Giant Screen Films
Tuesday, August 24, 2010

FOR IMMEDIATE RELEASE                      

CONTACT:     Don Kempf, 847-475-9140, dkempf@gsfilms.com


Threinen to Spearhead D3D’s Conversion of Giant Screen Theaters to Digital 3D Systems and to Lead GSF’s Film Distribution in North America.

EVANSTON, IL (August 24, 2010) — D3D Cinema (D3D) and Giant Screen Films(GSF) are pleased to announce the hiring of industry veteran Derek Threinen as Senior Director of Film Distribution and Business Development, effective September 7, 2010. For D3D, Threinen will play a lead role within the giant screen network in spearheading the upcoming conversion of film-based 15/70 theaters over to digital 3D projection systems. For GSF, Threinen will lead distribution efforts in North America for its growing library of large-format and digital 3D films produced by GSF and its sister company, D3D Cinema. 

"We welcome Derek to D3D and GSF at an incredibly exciting time for both companies," said Don Kempf, President. "Derek has been one of the most respected professionals in the business of large-format film for a decade and a half and is seasoned in almost every area of the giant screen industry. As such, he is uniquely qualified to assist giant screen theaters not only in their film programming selections, but also in their decisions around projection technologies as they make the critical transition from film to digital 3D. GSF is going to be releasing several exciting films over the next few years, and that, coupled with the quick pace at that we expect giant screen theaters to convert to digital 3D, requires someone of Derek’s business and technical skill sets as well as strong work ethic. We couldn’t be more thrilled about Derek’s decision to join us."           

Threinen is a 15-year veteran of the giant-screen film industry. Prior to joining D3D and GSF, Threinen served as managing director for Pharos Research and Consulting, where he worked with industry producers to develop new multi-platform film projects, and institutional theater operators such as Smithsonian Enterprises and the National Museum of American History on feasibility studies, business planning and development of new digital theaters. Previously, he oversaw National Geographic Cinema Ventures' film marketing and outreach efforts through the launches of several major films, including U2 3D and Sea Monsters 3D, and served with IMAX Corporation as theater director at the New England Aquarium, where he was responsible for the development of a $21M IMAX theater along with management of programming, marketing, sales, commercial development and visitor-experience activities. Threinen began his career in the large-format industry at the Canadian Museum of Civilization as general manager of a special-venue attraction operated by SimEx. As manager of marketing and operations, he was responsible for the company’s multimillion dollar interests in a number of joint-venture attractions at major institutions worldwide, including the National Museum of Science and Industry in London and the Singapore Science Center. He is a founding member of the Giant Screen Cinema Association (GSCA).

"For more than a decade, GSF has consistently produced high quality films that have delivered strong results for giant screen theaters," said Threinen. "In addition, the company has developed a reputation in the industry for its innovative and strategic approach as well as its orientation toward client success. Now, with multifaceted expertise and skill sets – from film and digital production to theater system integration and operations – D3D and GSF are uniquely positioned to provide strong leadership to the giant screen industry as it transitions to digital 3D. I am truly excited by the prospect of assisting institutional and special-venue theatres as they navigate the challenges and capitalize on the great opportunities ahead, deepening our relationships with our theater partners in the process."  

Derek Threinen can be reached at dthreinen@gsfilms.com and (847) 475-9140 x107.


About D3D Cinema and Giant Screen Films

D3D Cinema (D3D) offers complete digital 3D cinema solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach to cinema design and 3D content production built around four core capabilities - theater design and installation; touring exhibition theaters; an award-winning library of 3D film content; and custom signature film production. D3D recently released its first digital 3D production, Waking the T. rex: The Story of SUE, featured as the signature 3D experience at the Field Museum in Chicago. GSF distributes Waking the T. rex to giant screen theaters worldwide.

Giant Screen Films (GSF) is one of the world's leading large-format/IMAX® film production and distribution companies. GSF’s mission is to create and share films that push the boundaries of the large-format medium, challenging the imaginations of children and adults alike. At the core of this mission is a dedication to the partnerships that bring a diverse range of subjects to the screen and, through meaningful educational collaborations, extend each film’s impact far beyond the theater. Over the past three years, GSF’s productions Wild Ocean, Dinosaurs Alive, and Egypt/Mummies have generated over $100 million in box office within the giant screen network, more than any other large-format documentary producer.  GSF is now in production on two highly-anticipated large-format films for launch in 2011: The Last Reef and Tornado Alley.

More information is available at www.d3dcinema.com and www.gsfilms.com

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