D3D Opens Museum Theaters in New York and North Carolina
Friday, December 09, 2011
[Evanston, IL (December 9, 2011)] – D3D Cinema is pleased to announce the opening of new digital 3D theaters at the New York Hall of Science in Queens, NY and at the North Carolina Museum of Natural Sciences in Raleigh, NC. Outfitted with state-of-the-art Barco DLP projectors and industry-leading Dolby Digital 3D technology, the theaters mark the two newest additions to D3D’s expanding museum cinema footprint.
“This venture has been a wonderful success for NYSCI since opening the theater in October,” Robert Logan, Executive Vice President & COO of the New York Hall of Science said. “What was once an underutilized lecture auditorium is now a multi-functional, revenue-generating NYSCI visitor destination! [Our first film] Wild Ocean is proving to be very popular with both schools and the general public.”
Betsy Bennett, Director of the North Carolina Museum of Natural Sciences, said, “We’re thrilled. WRAL, our theater presenting partner, is thrilled. Most importantly, our museum audience is thrilled! The kickoff weekend with Tornado Alley was a home run in Raleigh. Due to demand, we ended up having to add several shows. We’re looking forward to a rewarding, long-term relationship with D3D.”
The North Carolina Museum will be hosting the ASTC (Association of Science and Technology Centers) Conference in 2014 and the new theater will undoubtedly play a major role. This marks the second theater D3D has installed at a future ASTC Conference site in the past year. In May, D3D integrated a digital giant screen theater at the New Mexico Museum of Natural History and Science in Albuquerque, host of the 2013 conference.
Andy Wood, Sr. Vice President of D3D Cinema, said “It’s really exciting to see new museums entering the theatrical exhibition business. Digital technology has created a viable economic model for museum theaters of all shapes and sizes -- growing this network is at the heart of D3D’s mission. NYSCI and NCM are part of a vibrant new family of venues dedicated to quality documentary programming, and we’re proud to be partnered with both.”
About D3D Cinema
D3D Cinema (D3D) offers complete digital 3D cinema solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach to cinema design and 3D content production built around four core capabilities - theater design and installation; touring exhibition theaters; an award-winning library of 3D film content; and custom signature film production. D3D recently released its first digital 3D production,Waking the T. rex: The Story of SUE, featured as the signature 3D experience at the Field Museum in Chicago. D3D’s next production, The Ice Age will premiere globally in summer 2012 as well as serve as the companion film to the Field Museum’s “Mammoths and Mastodons” touring exhibition.
About the New York Hall of Science
Built initially as a pavilion for the 1964 World's Fair, the New York Hall of Science is now New York City's hands-on science and technology center. Since 1986, NYSCI has served over seven million children, parents and teachers. NYSCI's mission is to convey the excitement and understanding of science and technology to children, families, teachers and others by galvanizing their curiosity and offering them creative, participatory ways to learn. NYSCI features the largest collection of hands-on science exhibits in New York City. Visitors of all ages can explore over 450 interactive exhibits.
About the North Carolina Museum of Natural Sciences
The mission of the North Carolina Museum of Natural Sciences is to enhance the public’s understanding and appreciation of the environment in ways that emphasize the natural diversity of North Carolina and the southeastern United States and relate the region to the world as a whole.