D3D and Barco Partner to Showcase Industry-First, Premium Screen Technologies at Moody Gardens
Wednesday, January 11, 2012
The first demonstration of Barco's revolutionary laser projector technology showcase on a giant screen
The first demonstration of true DLP Cinema® Enhanced 4K resolution 3D on a giant screen
The first 3D comparison of “ultra-reality” high frame rate content on a giant screen
The first 4K digital versus 15/70 film shoot out at full 4:3 giant screen aspect ratio
The first Barco giant screen experience in the U.S. integrating 3D sound into a large format film venue
The advent of these innovative technologies will usher in an exciting new phase in digital cinema. D3D Cinema, in partnership with Barco, is paving the way, pioneering premium digital 3D theater solutions for the global special venue and giant screen sectors, including museums, science centers, and major attractions. D3D provides a unique and “one-stop shop” for large format and experiential cinemas, offering turnkey services from consultation and theater design to system integration and signature content development.
“We are thrilled to be teaming with Barco and Moody Gardens to premiere these truly groundbreaking motion picture technologies,” said Don Kempf, President of D3D. “Since the early days of the giant screen industry, science centers and other museums have pioneered the world's most advanced and immersive cinema systems. These new digital technologies represent the next phase in this unfolding history.”
As a more affordable and flexible alternative to traditional giant screen offerings, Barco's premium screen solution features the world's brightest projector, providing superior color depth and crisp detail, while offering an exclusive advantage: Auro-3D, an immersive 3D audio system. When enhanced with Barco's high frame rate technology, its projectors will enable exhibitors to present the most true-to-life movie presentation featuring smooth, realistic image quality. Other technology innovations that will be on display are also designed to enrich the immersive qualities of the movie-going experience.
“At last year's inaugural Moody Gardens Digital Cinema Symposium, we demonstrated the first split-screen shootout between digital projection and 15/70 film presentation, astonishing an audience who overwhelmingly favored Barco's digital projection for its pristine image quality,” commented Todd Hoddick, VP Entertainment for Barco North America. “Now, we are elevating the movie-going experience to electrifying levels with next-generation technologies we're proud to offer the giant screen exhibition community as they pursue higher quality standards and independence.”
“This event allows us to showcase the latest innovations in audio and video technology,” said John Zendt, Moody Gardens President and CEO. “We are in a new age and the audience expectation has never been higher. We are proud to bring the industry leaders from around the world together with the common interest of providing the ultimate cinema experience.”
As one of Texas' most popular tourism destinations, Moody Gardens provides the ideal venue for exhibiting Barco's latest technology innovations. Its 70-foot MG3D movie theater offers a high-profile stage for presenting today's awe-inspiring 3D movies, and it is flanked by a wide array of family attractions, a premier resort and spa, an 18-hole golf course, and a man-made white sand beach nestled along Galveston Bay.