D3D Cinema Introduces Birdly
Thursday, September 08, 2016

Birdly - The Ultimate Dream of Flying Like A Bird

Evanston, IL (September 8, 2016) - D3D Cinema is proud to present a truly exhilarating virtual reality experience for museums, zoos, science centers and special attractions. Introducing Birdly®, a one-of-a-kind full-body virtual reality (VR) birdflight simulator coupling robotics and simulation technology to deliver an experience like none before.

Unlike a common flight simulator that requires a joystick, mouse and/or numerous buttons, Birdly® operators command their flight experience instinctively with arms and hands – movements correlated to the flapping of wings and manipulation of primary feathers for speed, altitude and navigation. Each input is reflected in the virtual flight processor and returned as physical feedback through pitch, roll and heave movements. The result of Birdly’s® precise sensory-motor coupling – including headwind simulation, 3D audio, and visual impact – is an exhilaration that is simply breathtaking...

D3D Cinema joins forces with Somniacs, the creator of Birdly, to bring this unique VR experience to North American audiences. D3D will serve as the official reseller of Birdly® throughout the territory for special attractions and public non-profit institutions (museums, zoos, science centers, aquaria, gardens, etc) as well as offer customized VR content production for the Birdly® interactive platform.

“Birdly generates a buzz like no other VR and will provide a truly exhilarating experience for museum and zoo audiences,” said Don Kempf, president and founder of D3D Cinema. “These units always draw a crowd and light up social media. Aside from demand, there is no limit to the interactive storytelling, both entertaining and educational, that Birdly® can deliver, which I find to be tremendously exciting. Immersive cinema has long served as an important vehicle for lifelong learning content. If immersiveness and learning are correlated, Birdly just set a gold standard. It simply has to be experienced!”

D3D will showcase Birdly at the upcoming conferences:

  • Assocation of Zoos and Aquariums - September 9-10 in San Francisco, CA
  • Association of Science & Technology Centers - September 24-25 in Tampa, FL
  • Giant Screen Cinema Association - October 4-6 in Toronto Canada

Contact D3D Cinema for more information on Birdly® including demonstration inquiries, pricing, lease financing, and signature content production.  View the online brochure at www.d3dcinema.com/birdly

Media Coverage

“Birdly® is hands-down the best VR experience yet.”

“If you ever get the chance to experience Birdly®, don’t pass it up!”

“It’s a calming, meditative experience. Immersive and exciting, Birdly® is the kind of VR experience that turns skeptics into true believers…”

“…the Birdly® experience is beautiful and extremely vivid. It is also the first one in which I felt like my whole body had been transported into the world I was in at that moment.”

“For two minutes, I lived the dream of flight. And it was convincing enough that I was annoyed to have to use my own feet to walk four blocks to my next SXSW appointment.”

„Many of us have at some point in our lives dreamt of flying...Birdly® is the closest I’ve ever come to feeling that way…To say Birdly® is convincing is to shortchange its effect.”

“It's one of the most awesome and intuitive VR experiences we've ever had…the sensation is incredible.”

“As I tilt my wings down, the wind rushes my face and I feel that unmistakable drop in my stomach. I glance to my right, catching a glimpse of my brown feathers, as I can feel my arms tire.”

About D3D Cinema
D3D Cinema specializes in immersive cinema and VR experiences for museum, aquarium, zoo, science center and attractions industry clients worldwide, providing a unique partnership approach to experiential storytelling, hardware integration, and signature content production. Comprised of institutional cinema and immersive media specialists, D3D offers first-to-market technology, consultation, strategic planning, financing packages, installation, content production & distribution, operational support, and ongoing service. D3D is headquartered in Evanston, IL with offices in the greater Philadelphia and New York areas, and Ottawa, Canada.

Birdly® was born in 2013 as a Design Research project at the Zurich University of the Arts (ZHdK) in Switzerland. Early prototypes were demonstrated at high profile new media showcase events, such as the Sundance Film Festival and SXSW, garnering countless VR awards and media praise. SOMNIACS was founded to support the commercial rollout of Birdly® products as well as to develop next generation virtual reality, augmented reality, and interactive experiences. SOMNIACS remains closely linked to ZHdK, a collaboration that pushes the boundaries of creative production in the emerging field of VR/AR based on Swiss precision design and technical perfection. 

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