CENTRO DE CIENCIAS EXPLORA OPENS
STATE-OF-THE-ART DIGITAL 3D THEATER
The spectacular re-launch of the Leonardo da Vinci Digital 3D Theater at Centro de Ciencias Explora in León, Mexico took place in June this year. The theater underwent a dramatic transformation to mark Explora’s thirtieth anniversary. To mark the occasion, the team at Explora organized an unforgettable event. The Governor of Guanajuato, the Mayor of León, and the Chair of Explora’s Board of Directors were all in attendance and delivered speeches to the packed auditorium.
The new D3D-designed dual 4K-3D fourth-generation laser projection system and ultra-premium Dolby ATMOS audio system had the crowd on their feet after the debut performance. This upgrade represents a major leap forward for Explora, providing visitors with a world-class immersive cinema experience and enabling a world of new programming opportunities aligning with educational initiatives, cultural and seasonal events and special exhibits, among other exciting plans.
“We are very enthusiastic, excited and motivated to present the latest in giant-screen 3D cinema technology in Explora’s Leonardo Da Vinci Theater, and we’re thankful to D3D for their close partnership in the design, integration and support of this spectacular new addition to our science centre“, said Jorge Carlos Obregón Serrano, President of the Explora Board of Trustees. “Our new D3D laser giant-screen theater will fulfill a critical role in the scientific dissemination of knowledge and entertainment for our society in León, Guanajuato and greater Mexico. This exciting new technology will definitely ensure Explora’s future is a bright one!”
The press coverage in León has been extensive, with three major dailies featuring the launch on their front pages, along with in-depth articles inside, while state-wide radio and TV provided significant reports . Explora’s team – who had been promoting the theater opening for weeks – was bolstered by the governor’s and mayor’s social media teams, sharing dozens of engaging reels of the grand opening across all the major platforms. Explora’s efforts to maximize the event’s impact clearly paid off, with impressive word-of-mouth results driving significant interest in the following days, weeks and months. Félicidades to our partners at Explora!
“As we seek to fulfill Explora’s mission of linking our society with science, we’ve found that immersive cinema is an outstanding means of providing our visitors with educational, memorable and entertaining content. D3D Cinema has provided us with a technical solution that offers the best combination of quality, price and flexibility to offer the greatest variety of content, increasing the positive impact of our institution within the community.”
Gerardo Ibarra Aranda, CEO, Centro de Ciencias Explora, León, Mexico
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