Discovery Park of America upgrades theater with D3D Cinema

New Discovery Park of America Upgrades Theater With State-of-the-art D3D 4K Digital 3D Cinema

(May 11, 2022) Union City, Tenn. – Discovery Park of America has begun a project to upgrade the former Starship Theater incorporating a state-of-the-art laser-illuminated 4K Digital 3D projection system designed and integrated by D3D Cinema.

The new projection and sound systems include the latest high-efficiency 40,000-lumen laser projector on the market, with an advanced surround-sound system and a capable alternative-content system which will provide significant new programming capabilities in the theater.

An additional change is the renaming of the theater to “Discovery Theater.”

“For all of us at Discovery Park, this is more than just new technology and name change,” said Karl Johnson, Discovery Park of America director of information technology. “The new projection and audio system and the ability to show 3D films gives us a fun, new way to implement our mission to inspire children and adults to see beyond.”

Discovery Theater will close for the remodel on September 12 and reopen on October 8 with the 20-minute versions of two award-winning 3D films, “Dinosaurs of Antarctica 3D” and “Tiny Giants 3D.”

“Our team is honored by the trust placed in us by Discovery Park to design, integrate and support this important re-imagination of their theater,” said Derek Threinen, D3D’s Senior Vice President of Business Development. “The versatility of this new system will allow Discovery Park to open new worlds of discovery with stunningly-immersive sights and sounds from around the world, and in subjects as diverse as the museum and park itself.”

Giant Screen Films’ “Dinosaurs of Antarctica”, directed by award-winning giant screen veteran David Clark, tells the story of a changing environment at the bottom of the world where dinosaurs and prehistoric creatures once roamed freely in a lush landscape. As the climate changes again today, melting Antarctic ice is allowing discovery of the continent’s history—including the fossils of new dinosaurs.

“Tiny Giants 3D,” from BBC Earth, is an adventure film created by the award-winning nature film makers Michael Gunton (“Africa, One Life,” “Madagascar”) and Mark Brownlow (“Planet Earth,” “South Pacific”) and narrated by English actor, broadcaster and comedian Stephen Fry.

D3D Cinema (D3D) offers complete digital cinema and virtual-reality solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach built around five core capabilities – theater design and installation; touring exhibition theaters; cutting-edge Virtual Reality attractions, an award-winning library of giant-screen digital content; and custom signature film production. Comprised of institutional theater specialists, D3D excels in bringing first-to-market immersive cinema technologies to its clients, offering technology-agnostic consultation, strategic planning, installation, operational support and ongoing service. D3D is headquartered in Evanston, IL with offices in the greater New York and Philadelphia areas, Canada and Spain. Visit www.d3dcinema.com.

About Discovery Park of America

The mission of Discovery Park of America, a premier world-class museum and 50-acre heritage park located in Union City, Tennessee, is to inspire children and adults to see beyond. Included is a 100,000-square-foot museum featuring 9 interactive exhibit galleries with additional space for temporary exhibits from around the world and a 50-acre heritage park. Discovery Park of America is a 501(c)(3) public charity funded by generous individuals, corporations and foundations including its principal funder, the Robert E. and Jenny D. Kirkland Foundation. For more information visit DiscoveryParkofAmerica.comFacebookInstagram and Twitter.